The Principles of Selling

Let’s see now, Amtrak loses money. The Post Office loses money. The road and bridge trust fund is empty and must be subsidized by congressional appropriations. Medicare and Medicaid are rapidly going broke and the Social Security Trust fund has been plundered for God knows what and will soon be facing the tsunami of retiring Baby Boomers. So now, the all-knowing representatives and senators and the President want government run health care. This is not about insuring 46 million uninsured residents or providing healthcare for them. This is about what government wants for itself, to control our healthcare system. 

They will use the crying or sentimental sale. Don’t you want to provide health insurance and health care for those 46 million who currently don’t have it? No. That’s their problem and not mine. Besides they already have access to healthcare through community clinics. And the program wouldn’t include all 46 million anyway. 

Then comes the, how can we live without it sell. Things will get much worse without healthcare reform. We have to do it now. Prices and insurance premiums will go up and force people out of affordable health insurance. Really, well why don’t we wait a few years and see? Are 46 million people going to drop dead in the streets if healthcare reform doesn’t pass? No. Are they going to revolt in the streets if they don’t get health insurance? No. Is this going to cause a national security crisis if they don’t get health insurance? No. Will there be huge cost overruns and huge deficits and debt if we do pass healthcare reform? YES!

Then follows, the blackmail or Chicago twisting arm sell. But we worked so hard on this. We expended a lot of energy to provide this opportunity. We’re so close to providing everything. How can you reject it now? Because I have a right to say: No. It’s going to cost too much money and most people who already have health insurance are satisfied with what they have. Why should Americans be sold on something most already have?